Thank you for your interest in our website and applications. In the following, we will inform you in detail about the processing of personal data when using our website/apps. Personal data means all data that can be personally related to you, e.g. name, address, telephone number, email address, or user behavior.

1. Who is responsible for data processing?

The service provider and party responsible for processing personal data (‘controller’) is Spreadshirt Print On Demand GmbH, Gießerstraße 27, 04229 Leipzig, Germany (hereinafter referred to as “Spreadconnect”). You can reach us using the following contact details:

Telephone: + 49 (0) 341 59 400 5900
Fax: +49 (0) 341 59 400 5499
Email: legal@spreadconnect.app

2. To what extent is personal data processed?

Please read the following carefully.

2.1 Collection of personal data when you visit our website

a) Log Files

When using the Spreadconnect website for information purposes only, so when you do register or otherwise provide information, we collect the data that your browser transmits to our server. This includes in particular:

• IP address,
• date and time of the request,
• time zone difference to Greenwich Mean Time (GMT),
• name of the requested file,
• access status/HTTP status code,
• the volume of data transferred,
• the page from which you came to visit us,
• your operating system and its interface,
• your browser type and the language and version of the browser software,
• a report of successful retrieval

The data is technically necessary for us to display our website to you. It is also evaluated to make the website user-friendly and to ensure stability and security. For this purpose, we partly use the external web hosting service providers Akamai Technologies, Inc. and Amazon Web Services, Inc. In the event that data is also transferred to the USA, both service providers have subjected themselves to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework/). The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR.

b) Cookies and similar technologies

In addition, we also use cookies on our website/apps. Cookies are small text files that are assigned to your browser and stored on your device. Through them, certain information flows to the place that sets the cookie, such as settings or data for exchange with the system. This helps us to make our website/apps more user-friendly and effective overall. The legal basis for this is Art. 6(1) Sentences 1(a) and (f) GDPR. Cookies cannot execute programs or transmit viruses to your device.

Our website/apps use the following types of cookies:

• session (transient) cookies,
• long-term (persistent) cookies,
• third-party cookies.

Session cookies store what’s called a session ID, which can be used to assign different requests of your browser to a common session. This allows your device to be recognized when you return to our website. For example, this lets you store certain information you have entered (such as log-in information, language settings) in such a way that you do not have to repeat it constantly. Session cookies are automatically deleted when you log out or close your browser.

Long-term cookies remain on your device for the time being, so that we can recognize your browser on your next visit and we can, for example, assign your preferred information and settings. Long-term cookies are automatically deleted after a specified period, which may vary depending on the cookie.

When you visit our website, our partner companies also store third-party cookies on your device. The cookies contain information about how our website is used, e.g. which pages and products were visited. The data is collected in a pseudonymized form by assigning an identification number, which is not combined with any other personal data you may have provided to us.

You can delete cookies in your browser settings at any time or prevent them from being stored, although the latter may result in a restriction of the functionality of our website for you. In the relevant sections of this Privacy Policy, we explain which technologies that are comparable to cookies are used on our website and how you can object to the use of cookies and other technologies with the individual third-party providers.

2.2 Ordering from Spreadconnect

a) If you want to order something in your sample shop or place orders using our apps, it is necessary for the conclusion of the contract that you give us the personal data we need to process the order. The mandatory data required to process the contract is marked as such; all other data you provide is voluntary.

To prevent unauthorized access to your personal data by third parties, the order process is encrypted using TLS technology.

When we process the data provided by you to process your order, this includes, for example, individual customer service. In the course of order processing, we pass on personal data to one of our production companies within the group, to a shipping company commissioned by us and (with the exception of PayPal) to our bank, ADYEN B.V., Simon Carmiggeltstraat 6-50, 1011 DJ Amsterdam, Netherlands (“Adyen”). The payment data is encrypted and transmitted directly to Adyen.

Payment via PayPal is processed by PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (“PayPal”). For information about data protection at PayPal, please refer to PayPal’s privacy policy: https://www.paypal.com/en/webapps/mpp/ua/privacy-full?locale.x=en.

In the case of trackable parcels, we also pass on your order and address data to parcelLab GmbH, Landwehrstraße 39, 80336 Munich, Germany, to make it possible to track your parcel and to inform you about delivery deviations or delays, for example.

In the case of trackable parcels, we also pass on your order and address data to various service providers, depending on your delivery choices, shipping rates, and your chosen delivery destination.

The legal bases for the processing of personal data as part of order processing are Art. 6(1) Sentences 1(b) and (f) GDPR. Due to commercial and tax regulations, we are obliged to store your order, address, and payment data for a period of ten years.

b) During the order process we also conduct a fraud prevention check via our bank Adyen, which involves using your IP address to carry out a geolocalisation and compare your data with previous experience. This may mean that an order cannot be placed with the selected payment method. Our aim in this regard is to prevent any abuse of your chosen payment method by third parties and to protect ourselves from payment defaults. The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR.

Since this involves automated decision-making, you have the right to challenge the decision (in this case the refusal of a certain payment method) and have the decision reviewed by a person. In such cases, we ask that you contact us using the contact details mentioned in Section 1. Please note that the payment method may have been rejected due to a typing error and you should, therefore, check what you have entered again during the order process if necessary.

c) During the ordering process we use Google Maps Autocomplete, a service of Google LLC (“Google”). This allows an address you start typing to be completed automatically, avoiding delivery errors. Google sometimes conducts a geolocalisation using your IP address and receives the information that you have retrieved from the corresponding subpage of our website. In addition, the data referred to in Section 2.1 is transmitted. This is regardless of whether you have a Google account and are logged in. Once you are logged in to your Google Account, the information will be directly associated with your account. If you do not want this assignment to occur, you must log out before entering your address. Google stores your data as user profiles and uses it (even in the case of users who are not logged in) for the purposes of advertising, market research, and/or the needs-oriented design of its own website. Google also processes your personal data in the USA and has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). You can object to Google creating such user profiles. For more information about the purpose and scope of data processing by Google and about protecting your privacy, please refer to Google’s Privacy Policy: https://policies.google.com/privacy?hl=en. The binding terms of use for Google Maps/Google Earth can be found here: https://www.google.com/intl/en_US/help/terms_maps.html. Third-party provider information: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR.

d) After you place an order, we will process your order and address data to send you a personalized email asking you to rate our products. By obtaining ratings, our aim is to improve our services and adapt them to our customers’ wishes. We use the feedback software of eKomi Ltd, Markgrafenstraße 11, 10969 Berlin, Germany (“eKomi”). For the purpose of sending the feedback email (and in the event that a moderation or conciliation procedure is conducted via eKomi following negative feedback), we pass on your email address, name, order number, product types, and a unique ID to eKomi for identification purposes and in order to generate a feedback link.

The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR. If you no longer want your data to be used for this purpose, you can object to this at any time. Just click on the unsubscribe link included with each email or send a message using the contact details provided under Section 1.

e) We also use Google Customer Reviews, a service of Google Ireland Ltd. (“Google”), through which we receive feedback about us as a seller and about our products. This allows us to improve our services and adapt them to our customers’ wishes. The legal basis is Art. 6(1) Sentence 1(f) GDPR. After placing an order, you can give Google permission to use your email address to request a review. In the event that data is also transferred to a Google server in the USA, Google LLC has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework/). You can revoke your consent to the use of your data at any time by clicking on the unsubscribe link contained in the emails from Google. For more detailed information about the purpose and scope of data processing by Google and about protecting your privacy, please refer to Google’s Privacy Policy: https://policies.google.com/privacy?hl=en. Third-party provider information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: + 353 (1) 436 1001.

2.4 Communication with Spreadconnect

a) Establishing contact

If you contact us via a contact form, letter, fax, email, social media, or telephone, we process the data provided by you for the purpose of processing your inquiry and – only in the legally permissible cases when communicating with entrepreneurs – for advertising purposes. We use the software of Sematell GmbH, Neugrabenweg 1, 66123 Saarbrücken, Germany, to coordinate and process emails, which means that Sematell GmbH gains access to the data. We use the management software of Hootsuite Media, Inc, 5 East 8th Avenue, Vancouver, BC, Canada to coordinate and process inquiries via our social media channels Twitter, Facebook, and Instagram. The EU Commission has established the adequacy of the level of data protection in Canada. The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR. If the aim of establishing contact is to conclude a contract, then an additional legal basis is Art. 6(1) Sentence 1(b) GDPR.

b) Blog

In our blog, where we publish various articles on topics related to our activities, you can post public comments. Your comment will be published along with your chosen username. We recommend using a pseudonym instead of your real name. It is necessary to provide a username and email address, while all other information is voluntary. The necessary information is processed to run the Forum. We need your email address to contact you if a third party should complain that your comment is unlawful. We reserve the right to delete comments if third parties complain that they are unlawful. The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR.

2.5 Processing of data for web analytics

a) Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Ireland Ltd. (“Google”). Google uses cookies (see Section 2.1 b), which enable an analysis of your use of our website. The information generated by the cookie about usage is usually transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymization on our website, your IP address will first be shortened by Google within the Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services relating to website and internet use.

The IP address transmitted by your browser in the context of Google Analytics will not be combined with other data held by Google.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this you may not be able to use the full functionality of our website. You can also prevent the data generated by the cookie and relating to your use of the website (including your IP address) from being recorded and processed by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout/. Specifically, in the case of mobile devices, you can prevent Google Analytics from recording data by clicking here: DisableEnable Google Analytics. This will place an opt-out cookie that prevents recording when you visit our website in the future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser, and per device and only prevents the recording of data for this website.

This website uses Google Analytics with the “_anonymizeIp()” extension. Consequently, IP addresses are further processed in shortened form, so that any personal association with the data subject can be ruled out. As far as the data collected about you relates to you personally, that association is therefore ruled out immediately and the personal data thus erased without delay.

We use Google Analytics to analyze and regularly improve the use of our website. The statistics these yields allow us to improve our website and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google LLC has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). The legal bases for our use of Google Analytics are Art. 6(1) Sentences 1(a) and (f) GDPR.

Third-party provider information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: + 353 (1) 436 1001. See also the terms of use (https://www.google.de/analytics/terms/gb.html) and privacy overview (https://support.google.com/analytics/answer/6004245?hl=en) for Google Analytics as well as Google’s privacy policy: https://policies.google.com/privacy?hl=en.

b) Adobe Analytics

To allow us to analyze and regularly improve the use of our website, our website also uses the Adobe Analytics web analytics service. The statistics these yields allow us to improve our website and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Adobe has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). The legal bases for our use of Adobe Analytics are Art. 6(1) Sentences 1(a) and (f) GDPR.

The analysis involves storing cookies (see Section 2.1 b) on your device. The information collected in this way is stored on servers, including in the USA. We would like to point out that if you prevent the storage of cookies, you may not be able to use this website in its entirety. You can adjust your browser settings to prevent the storage of cookies. You can also prevent Adobe Analytics from recording your data on this website by clicking here: DisableEnable Adobe Analytics. This will place an opt-out cookie that prevents recording when you visit our website in the future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser, and per device and only prevents the recording of data for this website. How to prevent the recording of your data on other websites is explained on the respective sites and at https://www.adobe.com/privacy/opt-out.html.

Our website uses Adobe Analytics with the settings “Before Geo-Lookup: Replace visitor’s last IP octet with 0” and “Obfuscate IP-Removed”, which removes the last octet from your IP address and replaces it with a generic IP address, i.e. one that can no longer be assigned. Any personal connection can therefore be ruled out.

Third-party provider information: Adobe Systems Software Ireland Limited, 4–6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland; privacy@adobe.com; Adobe’s privacy policy: https://www.adobe.com/privacy/policy.html.

c) Hotjar

Our website also uses the web analytics service Hotjar from Hotjar Ltd. This service allows us to track movements on our website (so-called heat maps). These make it possible to see how much time you spend on which pages, how far you scroll, the movement of your mouse, and how often you click on certain links and buttons. Your keystroke data, i.e. your entries in input fields, are not recorded. Hotjar uses cookies (see point 2.1 b) to collect this information about your behavior, as well as the following information about your device: IP address of the device (only collected and stored in an abbreviated, anonymized form), screen size, device type (unique device identifiers), browser used, geographic location (country only) and language preferred when viewing the online offer. Hotjar Ltd. stores the information on servers in Ireland for 365 days, after which the data is deleted. Neither Hotjar Ltd. nor we will merge or associate the information with any other data about you, and it will not be used to identify individual users. The data collected by Hotjar Ltd. is only used for our internal evaluation of the user behavior when interacting with our online offer. It is used to improve aspects of user-friendliness of our website. To the extent that you have given us your consent, the legal basis for processing is your consent, and otherwise, the legal basis is our legitimate interests.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this you may not be able to use the full functionality of our website. You can also prevent Hotjar from recording your data on this website by clicking here: DisableEnable Hotjar. This will place an opt-out cookie that prevents recording when you visit our website in the future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser, and per device, and only prevents the recording of data for this website. How to prevent collection on other websites is explained on the respective site and here: https://www.hotjar.com/legal/compliance/opt-out.

Third-Party Information: Hotjar Ltd, Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ, Malta. For more information about Hotjar Ltd.'s privacy practices, please see their privacy policy: https://www.hotjar.com/legal/policies/privacy.

2.6 Advertising activities by Spreadconnect

a) Newsletter

If you register separately for our newsletter via our website and give us your consent, we will use your email address to send you regular emails about product offers, discounts, and contests. To this end, we pass the data on to the software company salesforce.com inc.
The Landmark @ One Market, Suite 300, San Francisco, CA 94105, USA (“Salesforce”), handles the technical side of the mailing on our behalf.

When you register for our newsletter, we use the so-called double opt-in procedure. This means that after you register we will send you an email to the email address you provided, in which we ask you to confirm that you would like to receive the newsletter. If you do not confirm your registration, your information will be automatically deleted after one month. On the other hand, if you confirm the newsletter subscription, we will save your email address for the purpose of sending you the newsletter until you unsubscribe from the newsletter.

You can revoke your consent to the sending of the newsletter at any time (without this affecting the lawfulness of the processing up to the point of revocation). You can declare your revocation by clicking on the link provided in every newsletter email, by emailing legal@spreadconnect.app, or by sending a message to the contact details provided in Section 1.

When sending the newsletter, we use Salesforce< to statistically evaluate your user behavior in order to measure how successful the newsletter is and to optimize its design. To enable this evaluation, the emails contain what are called web beacons or tracking pixels. These are single-pixel image files that establish a connection to our website and thus permit a log file analysis. The web beacons are linked with the data mentioned in Section 2.1 a and an individual ID. The links contained in the newsletter also contain this ID. For example, we can see if and when an email has been opened and which links have been clicked on. The data is stored on the Salesforce servers for 13 months and collected pseudonymously, meaning the IDs are not linked to other personal data at this point, thus ruling out any possibility of direct personal reference. You can object to the recording of your usage behavior at any time by clicking on the unsubscribe link provided in each email or by informing us using the contact details provided in Section 1. Recording is not possible if you have disabled the display of images in your email settings. In this case, the newsletter will not be displayed to you in full and you may not be able to use all functions. If you choose to display the images manually, recording will take place as described above.

The legal bases for the processing are Art. 6(1) Sentences 1(a) and (f) GDPR.

2.7 Usage-based online advertising

Our website uses various conversion tracking and retargeting technologies made available by other service providers. We use these technologies to make our website interesting for you. The information also helps us to address users who have already shown an interest in our products with individually tailored advertising on the websites of our partner companies. We assume that the display of personalized, interest-based advertising is generally more interesting for the internet user than advertising that has no such personal relevance. At the same time, we want to avoid inappropriate and intrusive advertising.

General information about third-party advertising-based technologies and how to disable them can be found on the following websites, among others:

• Your Online Choices: http://www.youronlinechoices.eu/
• YourAdChoices: http://optout.aboutads.info/?c=2#!/
• Network Advertising Initiative: http://optout.networkadvertising.org/?c=1#!/

a) Use of Google AdWords conversion tracking and Google AdWords remarketing

- Google AdWords conversion tracking

We use Google AdWords, a service of Google LLC (“Google”), to use ads (so-called Google AdWords) to draw attention to our offers on external websites. In relation to the data of advertising campaigns, we can identify how successful the individual advertising activities are. In this way we want to show you advertising that is of interest to you, make our website more attractive to you and achieve a fair calculation of advertising costs.

These ads are deployed by Google via so-called ‘ad servers’. For this purpose, we use ad server cookies, which enable the tracking of certain parameters for measuring success, such as the display of ads or clicks by users. If you arrive at our website via a Google ad, Google AdWords will store a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. Analysis values usually stored for this cookie are the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions), and opt-out information (marker showing that the user no longer wishes to be targeted).

These cookies allow Google to recognize your internet browser. If a user visits certain pages of an AdWords customer’s website (in this case ours) and the cookie stored on their device has not yet expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this site. Each AdWords customer is assigned a different cookie. Cookies cannot, therefore, be tracked via the websites of AdWords customers. We do not collect and process any personal data in the aforementioned advertising activities. Google merely provides us with statistical evaluations. On the basis of these evaluations, we can identify which of the advertising activities used are particularly effective. We do not receive any further data from the use of ads; in particular, we cannot identify users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further processing of the data collected by Google through the use of this tool and therefore inform you according to what we know: By integrating AdWords Conversion, Google receives the information that you have retrieved the corresponding part of our website, or that you have clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that Google will obtain and store your IP address.

- Google AdWords remarketing

Besides AdWords Conversion, we also use Google’s remarketing feature. This is a process we use in an attempt to contact you again. After visiting our website, this feature makes it possible to show you our ads when you continue to use the internet. This is done by means of cookies stored in your browser, which Google uses to record and evaluate your usage behavior when visiting various websites. This is how Google can determine that you have previously visited our website. According to its own information, Google does not combine the data collected in the context of remarketing with your personal data, which may be processed by Google. Specifically, according to Google, pseudonymization is used during remarketing.

There are various ways in which you can prevent your participation in this tracking procedure:

• By setting your browser software accordingly; in particular, disabling cookies from third-party providers means that you will not receive any ads from third-party providers;
• By permanent deactivation in your browser Firefox, Internet Explorer, or Google Chrome via the link: http://www.google.com/settings/ads/plugin. Please note that by doing this you may not be able to properly use the full functionality of our website.
• By clicking on the following button: DisableEnable Google AdWords. This will place an opt-out cookie that prevents recording when you visit our website in the future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser, and per device and only prevents the recording of data for this website.
• By disabling interest-based ads from providers who are part of the “YourAdChoices” self-regulation initiative via the link http://optout.aboutads.info/?c=2#!/; please note that this setting will be erased if you erase your cookies.

The legal bases for the processing of your data are Art. 6(1) Sentences 1(a) and (f) GDPR.

Third-party provider information: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For further information about privacy at Google, please refer to https://policies.google.com/privacy?hl=policies and https://services.google.com/sitestats/en.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework).

b) Use of Facebook Custom Audiences, Facebook Website Custom Audiences, and Facebook Conversion Tracking

- Facebook Custom Audiences

Our website also uses the Website Custom Audiences remarketing function of Facebook, Inc. (“Facebook”). This allows users of the website to see interest-based ads (“Facebook Ads”) when visiting the social network Facebook or other websites that also use the process. Our intention here is to show you ads that are of interest to you.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We have no influence on the extent and further processing of the data collected by Facebook through the use of this tool and therefore inform you according to what we know: By integrating Facebook Custom Audiences, Facebook receives the information that you have retrieved the corresponding part of our website, or that you have clicked on one of our ads. If you are registered with a Facebook service, Facebook can associate the visit with your account. Even if you are not registered with Facebook or have not logged in, it is possible that Facebook will obtain and store your IP address and other identifying information.

- Facebook Website Custom Audiences

Our website also uses the Facebook product “Custom Audiences from your website”. For this purpose, we have integrated remarketing tags (so-called Facebook Pixel or web beacon) into our website. The Facebook Pixel is a small piece of JavaScript code that provides a range of functionalities for sending application-specific events and user-defined data to Facebook. We use the Facebook Pixel to track how visitors use our site. The Facebook Pixel records and reports to Facebook information about the user’s browser session, a hashed version of the Facebook ID, and the URL being viewed. Every Facebook user, therefore, has a device-independent Facebook ID, which enables us to recognize users across multiple devices on the social network Facebook so that we can use Facebook Ads to reach our visitors again for advertising purposes. After 180 days, the user information is deleted until the user returns to our website. No personal information is transmitted to us about individual website visitors, and we can only specifically deploy ads to website custom audiences if the custom audience has reached a critical size. This makes it impossible for us to determine the individual identities of visitors.

- Facebook Conversion Tracking

We also use the Facebook Pixel on our website to measure the reach of ads. This allows us to track user's actions after they have seen or clicked on a Facebook Ad. The Facebook Pixel records and reports to Facebook information about the user’s browser session, a hashed version of the Facebook ID, and the URL being viewed. The way it works is comparable to Facebook Website Custom Audiences via the Facebook Pixel, which is already described above. Using the hashed Facebook ID, we can measure the reach and effectiveness of an ad to find out whether you are actually interested in our advertising. This enables us to measure the effectiveness of Facebook Ads for statistical and market research purposes. For us, the data used is not personally identifiable.

You can prevent Facebook from recording your data on this website by clicking here: DisableEnable Facebook Custom Audiences, Facebook Website Custom Audiences and Facebook Conversion Tracking. This will place an opt-out cookie that prevents recording when you visit our website in the future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser, and per device and only prevents the recording of data for this website. How to prevent the recording of your data on other websites is explained on the respective sites, and if you are a user who has logged in to Facebook, here: https://www.facebook.com/settings/?tab=ads#_.

The legal basis for the processing of data when using the functions specified above is Art. 6(1) Sentences 1(a) and (f) GDPR.

Third-party provider information: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, D2 Dublin, Ireland, telephone: +0016505434800, fax: + 0016505435325. For more information about data processing by Facebook, please refer to Facebook’s privacy policy: https://www.facebook.com/about/privacy.

c) Use of LinkedIn conversion tracking and retargeting

- LinkedIn conversion tracking

Our website uses the feature “LinkedIn conversion tracking” from LinkedIn Ireland Unlimited Company (“LinkedIn”) to measure the reach of ads. This is to determine how successful individual advertising activities are on LinkedIn. Our intention here is to develop and display advertising that is of interest to you and make our website more attractive. For this purpose, the LinkedIn Insight Tag is integrated into our website. This JavaScript code enables LinkedIn to use cookies to collect pseudonymous data about your visit and the use of our website (e.g. about the browser session and the website displayed) and to provide us with aggregated, non-personal statistics on this basis. This allows us to trace the actions that have taken place after a LinkedIn ad has been viewed or clicked on.

- LinkedIn website retargeting

Our website also uses the “LinkedIn website retargeting” feature. After visiting our website, this feature makes it possible to show you our ads when you continue to use the internet. Our intention here is to show you ads that are of interest to you. This is done by means of a cookie stored in your browser (see above for more information), which is used to record and evaluate your usage behavior. No personal information is transmitted to us about individual website visitors, and we can only specifically deploy ads to website custom audiences if the custom audience has reached a critical size. This makes it impossible for us to determine the individual identities of visitors.

There are various ways in which you can disable this tracking. You can adjust your browser settings to prevent the storage of cookies, although this may result in a restriction of the functionality of our website for you. You also can prevent LinkedIn from recording your data on this website by clicking here: DisableEnable LinkedIn conversion tracking and website retargeting. This will place an opt-out cookie that prevents recording when you visit our website in the future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser, and per device and only prevents the recording of data for this website. In addition, you can disable interest-based ads from providers who are part of the “YourAdChoices” self-regulation initiative (http://optout.aboutads.info/?c=2#!/) or e.g. part of the Network Advertising Initiative (http://optout.networkadvertising.org/?c=1#!/); please note that this setting will be erased if you erase your cookies.

The legal bases for the processing are Art. 6(1) Sentences 1(a) and (f) GDPR.

Third-party provider information: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy?_l=en_GB.

d) Use of Bing Ads Conversion Tracking and remarketing

- Bing Ads Conversion Tracking

Our website also uses the “Bing Ads Conversion Tracking” feature from Microsoft Corporation ("Microsoft") to measure the reach of ads. This is to determine how successful our individual advertising activities are on Bing and Yahoo. Our intention here is to develop and display advertising that is of interest to you and make our website more attractive. For this purpose, Microsoft’s UET tag (Universal Event Tracking tag) is integrated into our website. This JavaScript code enables Microsoft to use cookies to collect pseudonymous data about your visit and the use of our website (e.g. about the browser session and the website displayed) and to provide us with aggregated, non-personal statistics on this basis (e.g. how many visitors have reached a particular target page). This allows us to trace the actions that have taken place after an ad has been viewed or clicked on on Bing or Yahoo.

- Bing Ads remarketing

Our online offering also uses the “Bing Ads remarketing” feature. After visiting our website, this feature allows us to show you our ads when you continue to use the internet. Our intention here is to show you ads that are of interest to you. This is done by means of a cookie stored in your browser (see above for more information), which is used to record and evaluate your usage behavior. No personal information is transmitted to us about individual website visitors, and we can only specifically deploy ads to website custom audiences if the custom audience has reached a critical size. This makes it impossible for us to determine the individual identities of visitors.

There are various ways in which you can disable this tracking. You can adjust your browser settings to prevent the storage of cookies, although this may result in a restriction of the functionality of our website for you. You also can prevent Microsoft from recording your data on this website by clicking here: DisableEnable Bing Ads Conversion Tracking and Remarketing. This will place an opt-out cookie that prevents recording when you visit our website in the future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser, and per device and only prevents the recording of data for this website. In addition, you can disable interest-based ads from providers who are part of the “YourAdChoices” self-regulation initiative (http://optout.aboutads.info/?c=2#!/) or e.g. part of the Network Advertising Initiative (http://optout.networkadvertising.org/?c=1#!/); please note that this setting will be erased if you erase your cookies. It is also possible to disable interest-based ads at https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads.

The legal bases for the processing are Art. 6(1) Sentences 1(a) and (f) GDPR.

Third-party provider information: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft’s privacy policy: https://privacy.microsoft.com/en-us/privacystatement. Microsoft has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework).

e) Use of Twitter Ads conversion tracking

Our website also uses the “Twitter Ads conversion tracking” feature from Twitter, Inc. (“Twitter”) to measure the reach of ads. This is to determine how successful our individual tweets and advertising activities are on Twitter. Our intention here is to develop and display advertising that is of interest to you and make our website more attractive. For this purpose, a conversion tag is integrated into our website. This JavaScript code enables Twitter to use cookies to collect pseudonymous data about your visit and the use of our website (e.g. about the browser session and the website displayed) and to provide us with aggregated, non-personal statistics on this basis (e.g. how many visitors have reached a particular target page). This allows us to trace the actions that have taken place after a tweet or an ad has been viewed or clicked on.

There are various ways in which you can disable this tracking. You can adjust your browser settings to prevent the storage of cookies, although this may result in a restriction of the functionality of our website for you. You also can prevent Twitter from recording your data on this website by clicking here: DisableEnable Twitter Ads Conversion Tracking. This will place an opt-out cookie that prevents recording when you visit our website in the future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser, and per device and only prevents the recording of data for this website. In addition, you can disable interest-based ads from providers who are part of the “YourAdChoices” self-regulation initiative (http://optout.aboutads.info/?c=2#!/) or e.g. part of the Network Advertising Initiative (http://optout.networkadvertising.org/?c=1#!/); please note that this setting will be erased if you erase your cookies.

The legal bases for the processing are Art. 6(1) Sentences 1(a) and (f) GDPR.

Twitter’s privacy policy: https://twitter.com/en/privacy. Twitter has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework).

3. What are my rights?

With regard to the personal data concerning you, you have the following rights vis-à-vis us – and vis-à-vis our partners, insofar as they are controllers within the meaning of the GDPR (see Sections 2.5 e, 2.6 c, and 2.7 h):

• the right of access,
• the right to receive a copy,
• the right to rectification or erasure,
• the right to completion of incomplete data,
• the right to restriction of processing,
• the right to object to processing,
• the right to data portability.

You also have the right to lodge a complaint with a data protection supervisory authority about the processing of your personal data by us – or by our partners (see above). The data protection supervisory authority responsible for Spreadconnect is:

Saxon Data Protection Commissioner, Bernhard-von-Lindenau-Platz 1, 01067 Dresden.

If you have given your consent to the processing of your data (within the meaning of Art. 6(1) Sentence 1(a) or Art. 9(2)(a) GDPR), you can revoke this consent with future effect at any time. This does not affect the lawfulness of processing carried out on the basis of the consent before you revoke your consent.

If we base the processing of your personal data on the balancing of interests (Art. 6(1) Sentence 1(f) GDPR), you are entitled to object to the processing. This is the case if the processing is not necessary in particular for the performance of a contract with you, which was described by us in each case with the description of the individual functions. When exercising such a right of objection, we ask that you explain the reasons why we should not process your personal data as carried out by us. In the event that your objection is justified, we will examine the situation and either stop or adjust the data processing or point out to you the compelling legitimate reasons on the basis of which we will continue processing.

However, you can of course object to the processing of your personal data for advertising or web analytics purposes at any time without giving reasons.

As described in the relevant sections, we sometimes use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions, and are regularly checked.

The personal data processed by us is generally erased or blocked as soon as the purpose of storage ceases to apply. Data may be stored for a longer period if this has been provided for by the European or national legislator in EU regulations, laws, or other rules to which we as the controller are subject. The data will also be blocked or erased once a storage period prescribed by the aforementioned standards expires unless there is a need for further storage of the data for the conclusion or performance of a contract.

Further processing operations may be required for contests and other promotional campaigns. In such cases, we will inform you in the context of the respective promotional campaign.

Thank you for reading this privacy policy in its entirety!